Public affairs: the return of the Senate...

Considered a bastion of stability thanks to its specific voting system, the upper house of the French Parliament is slowly but surely...

New finance, new rules: towards universal sustainable standards

Against a backdrop of widespread ecological and social awareness, the establishment of reliable, universal standards is becoming crucial to the assessment of...

MiFID II: chronicle of a death foretold

Mifid II will remain a textbook case of the perverse effects of public policy. Aware of its negative consequences, the European Union is taking steps to turn back the clock... a move that seems largely illusory. Faced with...

Media: the newsletter makes a comeback

The queen of the Internet in the 2000s, the newsletter has seen it all: a meteoric rise, then a dizzying fall. But now it's making a comeback... The French are exchanging...

Employer brand communication: a strategic tool for attracting talent

Employer brand communication has become strategic. Because companies are struggling to recruit young graduates and experienced executives alike, but also because they want to showcase their positioning and highlight their own culture Nearly...

Alumni Portrait

Sophie Dulibeau - Director of Institutional and Media Relations, Bpifrance "Do you know Sophie? Sophie and I met ten years ago...

AI and crisis management: because crisis is also emotional, the role of the human being is irreplaceable  

Artificial intelligence-based tools are developing rapidly in the field of operational crisis management - traditionally closely linked to information systems - but also in the related fields of...

IA: You don't start a letter with "I".

Among the major challenges posed by the advent of Artificial Intelligence, the question of increasing employee skills remains...

AI heralds the age of the augmented consultant

The consulting (communications) business will undoubtedly undergo a major and rapid revolution by increasing the capacity to produce more and better thanks to AI and by making the human relationship, more than ever, the irreplaceable heart of our business....

Cédric Villani: "Chat GPT is a huge breakthrough in usage... without a scientific revolution".

Mathematician and winner of the prestigious Fields Medal, former Member of Parliament for Essonne and former President of the French Parliamentary Office for Science and Technology (OPECST), Cédric...

When territories form a coalition: the new impetus of local public affairs 

While members of parliament are losing influence, local representatives are gaining more every day. The fragmentation of the National Assembly since June...

"Buzzing twenties: a name for our times?

Chrononymy" is the art of giving a name to each of history's most important eras... It's impossible to know what our own will be called one day, but as we explore the question,...

Communication war in Africa: how France let itself be seduced

France's ties with its former colonies have always been complex. Shaped by ambitions and personalities...

"Bedbugs: Anatomy of a psychosis

"France is scared! The summer of 2023 has plunged the country into a climate of anxiety... and stinging. Infestation, escalation, stupor, psychosis...

The BANANA phenomenon: what regime for companies and local authorities? 

In France, the BANANA (Build Absolutely Nothing Anywhere Near Anyone) phenomenon is gaining momentum, profoundly influencing the strategy of companies and local authorities in...

Behind the scenes of negotiations between social partners... as seen by Medef 

Held behind closed doors, the negotiations between the social partners bring together representatives of employers' organizations and trade unions representing the national inter-professional level (Medef,...

3 questions to Wallerand Moullé-Berteaux

Founder of Le Crayon media Le Crayon is a new digital media created in 2020 that accumulates more than 40 million views each month on Instagram, YouTube, Facebook, LinkedIn,...

"Fake news": a global threat of AI to liberal democracy?

In 2024, half of the world's population will be called to the polls: this year, votes will be cast in the United States, India,...

Internal investigations and negotiated justice: what communication strategies should be considered? 

In full swing for several years now, internal investigations and negotiated justice procedures are putting companies in tricky situations where...

CJR: Communications from an exceptional trial

From November 6 to 15, 2023, the unprecedented trial of a serving minister before the Cour de Justice de la République (CJR) will have been marked by the paradoxical omnipresence of...

Interview David Colon

David Colon, professor at Sciences Po Paris and specialist in the history of propaganda and persuasive communication techniques,...

Edito 365 2024

There are years when choosing the cover story (and therefore the front page) of our magazine gives rise to hesitation, even debate. This is...

365 Editorial

Change(s)... The word "change" has many meanings. Some are sudden and spectacular: the start of the war in Ukraine was one of the most...

Keynote Speakers: Pierre Louette and Nicolas Barré 

Pierre Louette, CEO of Les Echos-Le Parisien, and Nicolas Barré, Editorial Director of Les Echos, share their views on the transformation of the major...

How local news websites compete with the powerful regional press

They're called Actu Toulouse or Made in Marseille, and they're the symbol of an information revolution in regional France. Faced with a powerful regional press, local web sites, the little fingers of the...

The Sanna Marin affair: how can a politician be both exemplary and "real-life"?

It was one of the most spectacular media crises of 2022: in the middle of August, a private video of the Finnish Prime Minister, Sanna...

Qatar: How do you communicate in a fast-changing society?

At the end of 2022, the hosting of the Football World Cup enabled Qatar to demonstrate that it was now a player to be reckoned with from a cultural, economic and...

Filming everyday trials, a paradoxical remedy for show justice?

On Wednesday October 19, 2022, for the first time, the French public service broadcast daily trials. The unfiltered capture of the life of a courtroom offers a...

INTERVIEW MICHEL DIDIER - REXECODE

Thirty years of economic analysis: Michel Didier, Honorary Chair of Economics at the Conservatoire National des Arts et Métiers, and special advisor to Rexecode after more than three decades at the helm of the...

Between backlash and greenwashing, ESG in all its states

Between suspicions of "greenwashing" and accusations of "wokism", asset management companies are faced with contradictory injunctions and are seeking the right positioning for their ESG strategy. Investment in CSR has...