Public affairs: the return of the Senate...
Considered a bastion of stability thanks to its specific voting system, the upper house of the French Parliament is slowly but surely evolving in its function and representativeness. Its role will continue to grow, and can no longer be overlooked. With its "Quatre colonnes" room teeming with journalists, and its questions to the government held in the "cauldron" of the hemicycle, the National Assembly has long taken on the [...]
New finance, new rules: towards universal sustainable standards
Against a backdrop of widespread ecological and social awareness, the establishment of reliable, universal standards is becoming crucial to the transparent and fair assessment of responsible investment. In the 1970s, finance experienced an important "moment". The frustrating absence of a unified indicator for assessing performance led to the emergence and widespread adoption of standardized, universally accepted financial measures, enabling easy comparison between companies irrespective of their sector [...].
MiFID II: chronicle of a death foretold
Mifid II will remain a textbook case of the perverse effects of public policy. Aware of its negative consequences, the European Union is attempting to turn back the clock... which seems largely illusory. Faced with the attrition of sell-side research, issuers need to engage in a "disintermediated" dialogue with investors. More than five years after it came into force in January 2018, the EU has stated its intention to reverse one of the most controversial measures of the Mifid II directive: the obligation [...]
Media: the newsletter makes a comeback
The queen of the Internet in the 2000s, the newsletter has seen it all: a meteoric rise, then a dizzying fall. But now it's making a comeback... Every day, the French exchange 1.4 billion e-mails. Among this digital literature is a singular category: newsletters. These digital mails originated with the global Internet, and in the early 2000s became the preferred self-promotion channel for brands and companies, before falling into disuse.
Employer brand communication: a strategic tool for attracting talent
Employer brand communication has become strategic. Because companies are struggling to recruit both young graduates and experienced executives, but also because they want to showcase their positioning and highlight their own culture. According to the APEC Barometer for the last quarter of 2023, nearly 75% of companies are expecting difficulties in recruiting executives. In [...]
Alumni Portrait
Sophie Dulibeau - Director of Institutional and Media Relations, Bpifrance "Do you know Sophie? Sophie and I met ten years ago: two collaborations (lasting a few months) at Vae Solis, a few short assignments together. And, above all, memories of exchanges and advice during dinners and evenings with the Alumni - that strong, solid network of Vae Solis alumni, that "second family" as we say to each other so [...].
AI and crisis management: because crisis is also emotional, the role of the human being is irreplaceable
Artificial intelligence-based tools are developing rapidly in the field of operational crisis management - traditionally closely linked to information systems - but also in the related field of crisis communication. However, crisis communication relies much more heavily on interpersonal and emotional skills, which are currently difficult to automate. The considerable possibilities offered by artificial intelligence for automating and improving repetitive and analytical tasks have already given rise to numerous tools for operational risk management, enabling predictions to be made [...].
IA: You don't start a letter with "I".
Among the major challenges posed by the advent of Artificial Intelligence, the question of increasing employee skills remains little addressed, even though it is fundamental. While the use of AI may initially enable productivity gains on so-called "menial" tasks, in the long term it may paradoxically hinder the creation of added value. In [...]
AI heralds the age of the augmented consultant
The (communications) consulting profession will undoubtedly undergo a major and rapid revolution, increasing its capacity to produce more and better thanks to AI, and making the human relationship, more than ever, the irreplaceable heart of our profession. Artificial intelligence is threatening the so-called "white-collar" professions, including consulting. It goes without saying that seizing a technology is the best way to avoid being overwhelmed by it. It's true that this "revolution" is dizzying in terms of its [...].
Cédric Villani: "Chat GPT is a huge breakthrough in usage... without a scientific revolution".
Mathematician and winner of the highly prestigious Fields Medal, former MP for Essonne and ex-president of the Parliamentary Office for Science and Technology (OPECST), Cédric Villani published a noteworthy report in 2018 entitled "Giving meaning to artificial intelligence". This question, which may have appeared to be a preoccupation of specialists only a short time ago, has made a [...]