LinkedIn X-twitter
LinkedIn X-twitter

News & Views
s from the firm

Edit Content
How Business Leaders Are Dealing with the Unrest in the Middle East
March 8

How Business Leaders Are Dealing with the Unrest in the Middle East

Read
OPINION. “Bartleby at the Palais Bourbon,” by Thomas Thévenoud
March 3

OPINION. “Bartleby at the Palais Bourbon,” by Thomas Thévenoud

Read
Taxation: a debate that’s completely off the mark
Dec 2

Taxation: a debate that’s completely off the mark

Read
Lobbyist, economic analyst, tax specialist… These are the professions for which political instability makes life difficult
Nov. 25

Lobbyist, economic analyst, tax specialist… These are the professions for which political instability makes life difficult

Read
Profit tax: CEOs stunned by another heavy-handed tax blow
Oct. 29

Profit tax: CEOs stunned by another heavy-handed tax blow

Read
Business leaders grappling with the rise in the number of investigative committees
Oct 4

Business leaders grappling with the rise in the number of investigative committees

Read
The problem isn't the strikes in France, but the governance crisis
Sep 18

The problem isn't the strikes in France, but the governance crisis

Read
“What if He Ran Again?”, by former Secretary of State Thomas Thévenoud
Aug 15

“What if He Ran Again?”, by former Secretary of State Thomas Thévenoud

Read
Faced with a sea of generic, mass-produced content, the need for authenticity is already evident
Aug 14

Faced with a sea of generic, mass-produced content, the need for authenticity is already evident

Read
For business leaders, the perilous task of investigative committees
July 14

For business leaders, the perilous task of investigative committees

Read
Le Figaro – CAC 40: A calmer atmosphere at shareholder meetings, but compensation remains a point of contention
20Jun

Le Figaro – CAC 40: A calmer atmosphere at shareholder meetings, but compensation remains a point of contention

Read
Powerful communication is absolutely essential for building unity within a company
May 29

Powerful communication is absolutely essential for building unity within a company

Read
Digital communication: a tool for normalizing the excesses of Donald Trump’s policies
April 28

Digital communication: a tool for normalizing the excesses of Donald Trump’s policies

Read
Stratégies Connect's Selection of the Best Corporate Agencies for 2025
Apr 8

Stratégies Connect's Selection of the Best Corporate Agencies for 2025

Read
How Social Media Has Revolutionized Communication Among Top Executives
March 20

How Social Media Has Revolutionized Communication Among Top Executives

Read
Vae Solis strengthens its restructuring practice with Marie-Caroline Garnier
Feb 15

Vae Solis strengthens its restructuring practice with Marie-Caroline Garnier

Read
Will Laurent Fabius agree with Roland Fabius?
Nov. 15

Will Laurent Fabius agree with Roland Fabius?

Read
"He's seen more as a celebrity than a soccer player": Kylian Mbappé, a PR crisis
Oct 11

"He's seen more as a celebrity than a soccer player": Kylian Mbappé, a PR crisis

Read
Consulting firms are bracing for a wave of corporate bankruptcies
Oct 1

Consulting firms are bracing for a wave of corporate bankruptcies

Read
How do CEOs dress?
Oct 1

How do CEOs dress?

Read
Who is Arnaud Dupui-Castérès, the founder of Vae Solis Communications?
September 11

Who is Arnaud Dupui-Castérès, the founder of Vae Solis Communications?

Read
Is a French-style government shutdown possible? The worst threat to Michel Barnier
Sep 5

Is a French-style government shutdown possible? The worst threat to Michel Barnier

Read
The Olympic Truce, or Winning Back Public Opinion
Aug 5

The Olympic Truce, or Winning Back Public Opinion

Read
PSG - OL: "We won't mourn him"... Mbappé and Paris, we love each other like we leave each other
24May

PSG - OL: "We won't mourn him"... Mbappé and Paris, we love each other like we leave each other

While Kylian Mbappé could play his last match for PSG on Saturday, in the Coupe de France final,...

Read
VAE SOLIS TRAINS IN GENERATIVE ARTIFICIAL INTELLIGENCE
21May

VAE SOLIS TRAINS IN GENERATIVE ARTIFICIAL INTELLIGENCE

Vae Solis Communication, a communications strategy consultancy, has trained its fifty employees in generative artificial intelligence and...

Read
Euro 2024: How to update Didier Deschamps' (slightly) outdated list?
16May

Euro 2024: How to update Didier Deschamps' (slightly) outdated list?

As the French national team coach announces the list of players for Euro 2024 on the 20...

Read
Experts: The economic stakes of Xi Jinping's visit to France - 07/05
07May

Experts: The economic stakes of Xi Jinping's visit to France - 07/05

On Tuesday, May 7, Philippe Manière, President of Vae Solis Communications, Guillaume Poitrinal, founder of W.O.2, and Gilles Raveaud,...

Read
Election: Three Possible Scenarios Following the Election
April 26

Election: Three Possible Scenarios Following the Election

Read
Social networks: politicians are not influencers
16Apr

Social networks: politicians are not influencers

Last March, Gabriel Attal created his account on the BeReal social network. Emmanuel Macron took up the hijacking of...

Read
"The slightest faux pas can lead to a challenge": when social networks put crisis communication experts through hell
14Apr

"The slightest faux pas can lead to a challenge": when social networks make life hell for...

Companies are now obliged to react as quickly as possible to avoid the spread of controversy and bad buzz ....

Read
Edit Content
DOWNLOAD THE 2026 EDITION
DOWNLOAD THE 2025 EDITION
DOWNLOAD THE 2024 EDITION
DOWNLOAD THE 2023 EDITION
DOWNLOAD THE 2022 EDITION
DOWNLOAD THE 2021 EDITION
DOWNLOAD THE 2020 EDITION

Le Salon du Bourget, la fabrique d’un rendez-vous mondial

Le Salon International de l’Aéronautique et de l’Espace de Paris-Le Bourget n’a lieu que tous les deux ans. Mais, une fois les…

Read

Loi Duplomb : un débat démocratique transformé en guerre des récits

La loi Duplomb n’a pas seulement ravivé le débat entre production agricole et protection de l’environnement. Elle a surtout révélé combien…

Read

Philippe Aghion : « La solution à la crise démocratique, c’est le retour de la promesse républicaine »

Prix Nobel d’Economie 2025, Philippe Aghion est spécialiste de l’innovation et de la « destruction créatrice », mais aussi de la relation entre institutions et croissance économique. Nous lui avons demandé comment…

Read

Retour des newsletters : le charme suranné de la lettre 2.0 ?

A contre-courant de la toute-puissance de la vidéo dans les réseaux sociaux, la bonne vieille newsletter qui arrive par e-mail connaît un regain inattendu et séduit même les stars Les nombreuses…

Read

Les procédures amiables et collectives à l’épreuve de la politique

Spécialement en période électorale, le communicant s’impose, dans les procédures amiables et collectives, comme le garant d’une parole responsable entre attentes sociales et exigence…

Read

Dans le flux de l’info, une nouvelle génération de journalistes 

Journalistes de chaînes d’information en continu, ils travaillent dans l’urgence, au rythme du direct et des réseaux sociaux. De l’international…

Read

Conflits : ce que la Communication Non-Violente peut réparer

Quand le dialogue se rompt – en équipe, en entreprise ou avec les pouvoirs publics – malentendus et non-dits insufflent un climat de défiance. La Communication Non-Violente peut permettre ladésescalade et retour de la compréhension mutuelle. Certaines images marquent durablement…

Read

T: When “Private Credit” comes up in conversation…

Classe d’actifs performante et en croissance constante, le Private Credit a dû faire face fin 2025 à une exposition médiatique sans précédent qui contraint le secteur…

Read

The Great Democratic Bazaar

Depuis 2025, les grandes démocraties tanguent : en France, valse des Premiers ministres et incapacité du gouvernement… à gouverner, aux Etats-Unis, polarisation croissante et flirt de l’exécutif avec l’illibéralisme, au Royaume-Uni,…

Read

Tech : gagner le cœur des médias sans sacrifier son storytelling

La communication des boites de tech est particulière, parce que les boites de tech sont particulières. Mais elle n’échappe pas aux…

Read

CEO: Should We Speak Out in a Polarized World?

Dans une société polarisée, la prise de parole d’un dirigeant est devenue un exercice à risque susceptible d’entraîner l’entreprise dans des controverses. Pourtant, les raisons…

Read

Parliamentary Committees of Inquiry: A Forum for Free Expression

Entre 2017 et 2019, l’Assemblée nationale a publié 196 rapports ; entre 2022 et 2024, 279. Dans un contexte de blocage institutionnel, les…

Read

La revanche de l’État profond : les affaires publiques en temps de crise politique

Instabilité politique, arbitrages suspendus, pouvoir diffus : l’État fonctionne sans cap. L’économie attend… et les Affaires publiques doivent se réinventer. En…

Read

Shein : deux crises pour le prix d’une

En s’installant au BHV Marais, Shein pensait conquérir Paris. L’enseigne chinoise s’est heurtée à un double scandale : une alliance…

Read

« La loi qui porte mon nom »

Carrez, Pinel, Sapin ou Duplomb : les lois éponymes constituent un atout en communication politique mais elles montrent surtout la capacité des députés et sénateurs à être directement à…

Read

L’ONU, le déclin d’un forum… la montée d’une scène

En 2025, l’ONU a fêté ses 80 ans. Huit décennies d’une profonde mutation. « La plus grande scène politique du monde » (Ban Ki-moon) est…

Read

Assemblée générale : le nouveau terrain à risque des entreprises

Longtemps cantonnée à un rituel codifié, l’AG a profondément changé de nature. Désormais scrutée au-delà du cercle des actionnaires, elle…

Read

Nicolas de Tavernost – “Ligue 1+ is content that’s well ‘told’ and, above all, well distributed”

L’ancien patron de M6 vient de quitter la direction de LFP Media après avoir orchestré le lancement de Ligue 1+,…

Read

Charlie Kirk: Radicalism as a Weapon of Mass Communication

September 10, 2025, 12:23 p.m., University of Utah Valley campus: Charlie Kirk collapses. The conservative influencer and central figure in the MAGA movement is about to…

Read

Public affairs: the return of the Senate...

Considered a bastion of stability thanks to its specific voting system, the upper house of the French Parliament is slowly but surely...

Read

New finance, new rules: towards universal sustainable standards

Against a backdrop of widespread ecological and social awareness, the establishment of reliable, universal standards is becoming crucial to the assessment of...

Read

MiFID II: chronicle of a death foretold

Mifid II will remain a textbook case of the perverse effects of public policy. Aware of its negative consequences, the European Union is taking steps to turn back the clock... a move that seems largely illusory. Faced with...

Read

Media: the newsletter makes a comeback

The queen of the Internet in the 2000s, the newsletter has seen it all: a meteoric rise, then a dizzying fall. But now it's making a comeback... The French are exchanging...

Read

Employer brand communication: a strategic tool for attracting talent

Employer brand communication has become strategic. Because companies are struggling to recruit young graduates and experienced executives alike, but also because they want to showcase their positioning and highlight their own culture Nearly...

Read

Alumni Portrait

Sophie Dulibeau - Director of Institutional and Media Relations, Bpifrance "Do you know Sophie? Sophie and I met ten years ago...

Read

AI and crisis management: because crisis is also emotional, the role of the human being is irreplaceable  

Artificial intelligence-based tools are developing rapidly in the field of operational crisis management - traditionally closely linked to information systems - but also in the related fields of...

Read

IA: You don't start a letter with "I".

Among the major challenges posed by the advent of Artificial Intelligence, the question of increasing employee skills remains...

Read

AI heralds the age of the augmented consultant

The consulting (communications) business will undoubtedly undergo a major and rapid revolution by increasing the capacity to produce more and better thanks to AI and by making the human relationship, more than ever, the irreplaceable heart of our business....

Read

Cédric Villani: "Chat GPT is a huge breakthrough in usage... without a scientific revolution".

Mathematician and winner of the prestigious Fields Medal, former Member of Parliament for Essonne and former President of the French Parliamentary Office for Science and Technology (OPECST), Cédric...

Read

When territories form a coalition: the new impetus of local public affairs 

While members of parliament are losing influence, local representatives are gaining more every day. The fragmentation of the National Assembly since June...

Read

"Buzzing twenties: a name for our times?

Chrononymy" is the art of giving a name to each of history's most important eras... It's impossible to know what our own will be called one day, but as we explore the question,...

Read

Communication war in Africa: how France let itself be seduced

France's ties with its former colonies have always been complex. Shaped by ambitions and personalities...

Read

"Bedbugs: Anatomy of a psychosis

"France is scared! The summer of 2023 has plunged the country into a climate of anxiety... and stinging. Infestation, escalation, stupor, psychosis...

Read

The BANANA phenomenon: what regime for companies and local authorities? 

In France, the BANANA (Build Absolutely Nothing Anywhere Near Anyone) phenomenon is gaining momentum, profoundly influencing the strategy of companies and local authorities in...

Read

Behind the scenes of negotiations between social partners... as seen by Medef 

Held behind closed doors, the negotiations between the social partners bring together representatives of employers' organizations and trade unions representing the national inter-professional level (Medef,...

Read

3 questions to Wallerand Moullé-Berteaux

Founder of Le Crayon media Le Crayon is a new digital media created in 2020 that accumulates more than 40 million views each month on Instagram, YouTube, Facebook, LinkedIn,...

Read

"Fake news": a global threat of AI to liberal democracy?

In 2024, half of the world's population will be called to the polls: this year, votes will be cast in the United States, India,...

Read

Internal investigations and negotiated justice: what communication strategies should be considered? 

In full swing for several years now, internal investigations and negotiated justice procedures are putting companies in tricky situations where...

Read

CJR: Communications from an exceptional trial

From November 6 to 15, 2023, the unprecedented trial of a serving minister before the Cour de Justice de la République (CJR) will have been marked by the paradoxical omnipresence of...

Read

Interview David Colon

David Colon, professor at Sciences Po Paris and specialist in the history of propaganda and persuasive communication techniques,...

Read

Edito 365 2024

There are years when choosing the cover story (and therefore the front page) of our magazine gives rise to hesitation, even debate. This is...

Read

365 Editorial

Change(s)... The word "change" has many meanings. Some are sudden and spectacular: the start of the war in Ukraine was one of the most...

Read

Keynote Speakers: Pierre Louette and Nicolas Barré 

Pierre Louette, CEO of Les Echos-Le Parisien, and Nicolas Barré, Editorial Director of Les Echos, share their views on the transformation of the major...

Read

How local news websites compete with the powerful regional press

They're called Actu Toulouse or Made in Marseille, and they're the symbol of an information revolution in regional France. Faced with a powerful regional press, local web sites, the little fingers of the...

Read

The Sanna Marin affair: how can a politician be both exemplary and "real-life"?

It was one of the most spectacular media crises of 2022: in the middle of August, a private video of the Finnish Prime Minister, Sanna...

Read

Qatar: How do you communicate in a fast-changing society?

At the end of 2022, the hosting of the Football World Cup enabled Qatar to demonstrate that it was now a player to be reckoned with from a cultural, economic and...

Read

Filming everyday trials, a paradoxical remedy for show justice?

On Wednesday October 19, 2022, for the first time, the French public service broadcast daily trials. The unfiltered capture of the life of a courtroom offers a...

Read

INTERVIEW MICHEL DIDIER - REXECODE

Thirty years of economic analysis: Michel Didier, Honorary Chair of Economics at the Conservatoire National des Arts et Métiers, and special advisor to Rexecode after more than three decades at the helm of the...

Read

Between backlash and greenwashing, ESG in all its states

Between suspicions of "greenwashing" and accusations of "wokism", asset management companies are faced with contradictory injunctions and are seeking the right positioning for their ESG strategy. Investment in CSR has...

Read

Companies in difficulty: by 2023, communication must become preventive

The “tsunami” of business failures that many had predicted for 2021 ultimately did not materialize. But the macroeconomic situation has changed: widespread inflation, the impact…

Read

New digital platforms, new opportunities? 

Since 2020, Twitch and TikTok have been radically shaking up the social media ecosystem. With half of the world’s population using social media every day…

Read

Interview 

3 Questions for... Odace Antonin Assié and Guillaume Benech, founders of Odace. Why did you start Odace nearly four years ago? Our first…

Read

Tik-Tok, or the death of music

With videos limited to 20 seconds—and sometimes sped up—TikTok is revolutionizing young people’s relationship with music. Not content with having…

Read

Nicolas Baverez: "2022 will be remembered as the 'knot of history

Nicolas Baverez, a lawyer, essayist, and historian, looks back on a historic year—one that is not merely a “year of crisis,” as he…

Read

Is communicating in an unstable world mission impossible?

Welcome to 2023, a world where crises and instability have become the new normal! Where economic, political, and societal dogmas…

Read

NGOs: the new queens of spin and communication planning?

Spin doctors, communications specialists, lobbyists, behind-the-scenes operatives… there’s no shortage of terms to describe those whose job is to help their clients—public figures or…

Read

Guard's advisor

A look back at the journey of a “little boy from Mollégès, at the foot of the Alpilles,” who, after more than three years at Vae Solis, became the communications advisor…

Read

2023 : The end of easy money?

The war in Ukraine, rising interest rates, inflation, and uncertainty appear to have signaled the end of the period of euphoria for private equity in 2022. But the phases…

Read

Citizens' Conventions: listening to organized civil society for better lawmaking?

While the report from the 2020 Citizens’ Climate Convention—which was criticized for its methodology and whose conclusions…

Read

Social networks: the new arenas of political communication.

As the hashtag #SaccageParis clearly shows, the presence of elected officials on social media—especially Twitter—is both essential and…

Read

16, avenue Kléber
75016 Paris

Phone: +33 1 53 92 80 00

©2026. Vae Solis. All Rights Reserved.

Legal | Privacy Policy