Social networks: the new arenas of political communication.
As the hashtag #SaccageParis clearly shows, the presence of elected representatives on networks, with twitter at the forefront, is both essential and liable to backfire... Surrounded by collaborators who are fed up with social networks, elected representatives now benefit from à la carte online visibility. This major overhaul of the codes of political communication reveals the [...]
Facing up to opponents of a real estate or urban planning project: communicate earlier and earlier, drawing on the methods of public debate
Companies are increasingly confronted with hostile stakeholders upstream of a real estate or small infrastructure project: local residents' associations, environmental groups, reluctant elected representatives, etc. To overcome this obstacle, some companies are now taking inspiration from the methods established by the practice of public debate, in particular concertation. Real estate and construction projects of all kinds are increasingly facing opposition from elected representatives reluctant to sign building permits, and also from hostile residents: the rate of appeals is soaring. And while appeals cost opponents nothing (or almost nothing), they can [...]
How to combat misinformation
Interview with Gerald Bronner, sociologist, professor, novelist and chairman of the "Enlightenment in the Digital Age" commission Arnaud Dupui-castéres: Why this mission at this time? Gerald Bronner: The timing is interesting, because it was already a late request, as the subject is not a recent one. A number of institutions (UNESCO, UN, etc.) have already addressed the question of the [...].
Trust in the digital age
How does digital technology impact trust? This is the question that the Messinea Institute has set out to explore in a collection of essays entitled "Trust in the digital age: five issues, six perspectives "*. Written by Marianne Fougère, it presents six complementary points of view, and highlights the central role played by trust in the smooth running of our societies and economies. In the [...]
"If you understood what I said, then I misspoke..."
Central banks face the challenge of credibility Central bank communication has established itself as a monetary policy instrument in its own right. It has played a key role in ensuring their credibility. However, with inflation back on the rise, the main central banks are struggling to make themselves heard, and their credibility is being called into question. In the beginning was... the adjective. By proclaiming against all odds - and against the observation of consumers as they fill their shopping carts - that inflation is [...].
Law firms: communication is no longer an option!
For several years now, competition has been raging in the legal services market, where lawyers, legal professionals and new players, such as the famous Legal Tech!, clash pell-mell. In such a competitive environment, effective communication has become an indispensable resource for law firms. Has communication become a decisive competitive advantage for law firms? Here are some answers... The [...]
BFM has become a place of national communion!
Arthur Dreyfuss, Chairman and CEO of Altice Media (BFM, BFM TV, RMC...), welcomes us with his legendary kindness to his office at the group's Campus in Paris's 15th arrondissement to talk about his group, its projects and current events. Corinne Dubos: You've had an impressive career! I imagine there's a lot of work involved... but there's got to be more! What's "your secret"? Arthur Dreyfuss: It's when you're about to retire that you can tell whether things have gone well or not! You have to know how to keep [...]
Placement operations: what communication is needed to convince the government?
The last few months have been marked by a number of government interventions in so-called "market" issues, financial transactions with high economic, political and media stakes that the whole of Paris loves to comment on over a good meal. Certainly, the ingredients were there: bull markets, record-breaking M&A deals, a global consolidation dynamic... But, beyond that, what are the factors behind this return of the gate-keeper State? The issues of sovereignty and attractiveness have never been as fashionable as they are today. For the first time, a ministerial portfolio has even been dedicated to attractiveness. Sovereignty, for its part, has long been scoffed at, but has now become a major determinant of French policy, [...].
Cyber risk, a risk like any other
In 2019, at least 9 out of 10 companies were affected by a cyber attack or attempted attack. The average cost of these attacks has been estimated at over 1.3 million euros for a single company. Between 2019 and 2020, in France, these attacks increased by 255%, affecting small and medium-sized businesses, public bodies and CAC [...].
The risks of raison d'être: between values and calculation
Virtuous promises are not without legal and, above all, reputational risk. The days when a company's sole objective was to make a profit are undoubtedly over. The climate emergency, equality, diversity, the fight against discrimination: on all these issues, companies are now almost obliged to make a commitment, to go beyond their simple promise [...].
