Companies in difficulty: by 2023, communication must become preventive
The "tsunami" of corporate failures that many predicted would hit in 2021 has not happened. But the macroeconomic situation has changed: widespread inflation, the impact of the energy crisis on margins, rising interest rates, continuing tensions in supply chains... and the risk of recession, even in the most resilient economies. Will 2023 be the end of the game [...]?
New digital platforms, new opportunities?
Since 2020, Twitch and TikTok have been profoundly shaking up the social networking ecosystem. With half of humanity using social networks on a daily basis, these platforms are changing the rules of the game and communication perspectives. To take advantage of these channels, you need to understand them. TikTok and Twitch provide access to a large, young and hard-to-reach audience. This [...]
Interview
3 questions to... Antonin Assié and Guillaume Benech, founders of Odace. Why did you set up Odace nearly 4 years ago? Our first entrepreneurial venture was a paper magazine, written by and for young people, distributed on newsstands. When it came to an end, we were 18 and 19 respectively, and we had a terrible desire to continue producing content [...].
Tik-Tok, or the death of music
With videos limited to 20 seconds, and sometimes accelerated, Tik-Tok is revolutionizing young people's relationship with music. Not content with revolutionizing the use of social networks, especially for the youngest members of society, Tik-Tok is also changing the way people interact with each other, especially at concerts. Gone are the days when the crowd would sing along to a song in harmony with the artist! With Tik-tok, the moment of communion lasts just...20 seconds. [...]
Nicolas Baverez: "2022 will be remembered as the 'knot of history
Lawyer, essayist and historian Nicolas Baverez looks back on a historic year, which was not just a "year of crisis" like so many others. In his view, the Ukrainian conflict has revealed that, since the fall of the Wall, we have been living in an "in-between war". The confrontation between democracies and authoritarian regimes has only just begun... 365: Everything [...]
Is communicating in an unstable world mission impossible?
Welcome to 2023, a world where crisis and instability have become the new normal! Where the economic, political and societal dogmas of the last fifty years seem to be challenged one after the other. A world where corporate stakeholders are now permanently "interconnected ecosystems", questioning all forms of truth... In this uncertain world (climate disruption, [...]
NGOs: the new queens of spin and communication planning?
Spin doctors, communicators, lobbyists, men of the shadows... there's no shortage of terms to describe those whose job it is to help their clients, whether public or corporate, persuade public opinion. But the masters of influence Ive Lee, Edward Bernays and George Creel would probably have found it hard to imagine that NGOs themselves would one day resort to "spin" and "com plans". And yet... Are spin doctors indispensable today? Although non-governmental organizations have existed since the 19th century, [...]
Guard's advisor
A look back at the career of a "little boy from Mollégès, at the foot of the Alpilles" who, after more than three years with Vae Solis, became the communications advisor to the Minister of Justice. As soon as we arrive at the Chancellerie, Place Vendôme, on a Friday afternoon, the majesty of the place echoes like a call to humility. We await Valentin's arrival under the watchful eye of all the Chancellors and Garde des Sceaux, whose portraits adorn the room [...].
2023 : The end of easy money?
The war in Ukraine, rising interest rates, inflation and uncertainty seem to have sounded the death knell for private equity in 2022. But turbulent times also offer their share of lessons and opportunities. With the sharp rise in inflation and interest rates, the end of the post-2008 cycle marked by low (or even negative) rates conducive to a frenzy of investment - which peaked in [...].
Citizens' Conventions: listening to organized civil society for better lawmaking?
While the results of the 2020 Citizens' Climate Convention, which was criticized for its methodology and whose conclusions remain largely unimplemented, leave a lukewarm impression, a new Citizens' Convention was launched in December 2022 on the highly sensitive issue of the end of life, with a view to possible legislative changes. With more and more people turning to [...]
