Interview David Colon
In this interview, David Colon, professor at Sciences Po Paris and specialist in the history of propaganda and persuasive communication techniques, analyzes state strategies for manipulating public opinion via social networks. He contributes his expertise on the complexities of information warfare in contemporary democracies, enriched by his [...]
Edito 365 2024
There are years when choosing the cover story (and, therefore, the front page) of our magazine gives rise to hesitation, even debate. This was not the case with the "365" 2024 issue you're holding in your hands: artificial intelligence was the obvious choice. Firstly, because this revolution is huge: Sundar Pinchai, Google's CEO, says it is more important than the PC revolution, and he [...].
365 Editorial
Change(s)... The word "change" has many meanings. Some are sudden and spectacular: the start of the war in Ukraine was one of those moments when, as historian and essayist Nicolas Baverez explains in his interview with us, "History accelerates and the world topples over". Other changes are much more progressive, but even if their consequences are not immediately visible (and fortunately much less [...]
Keynote Speakers: Pierre Louette and Nicolas Barré
Pierre Louette, CEO of Les Echos-Le Parisien, and Nicolas Barré, Editorial Director of Les Echos, share their views on the transformation of the major print media, which they claim can maintain and even grow their audience provided they embrace the digital revolution. "We have become a media and tech company" Q: For a long time, it was thought that the daily press would be the most exposed to [...].
How local news websites compete with the powerful regional press
They're called Actu Toulouse or Made in Marseille, and they're the symbol of an information revolution in regional France. Faced with a powerful regional press, local web sites, the little tykes of regional journalism, have invited themselves into the lives of the French. Le Progrès, Sud-Ouest, Nice Matin... Each metropolitan region has its own regional daily press (PQR), sometimes with a daily circulation of several hundred thousand copies. Inherited from the Third Republic, regional dailies were until recently one of the only means of keeping up to date with French [...].
The Sanna Marin affair: how can a politician be both exemplary and "real-life"?
It was one of the most spectacular media crises of 2022: in the middle of August, a private video was published of the Finnish Prime Minister, Sanna Marin, having fun and dancing at a party with friends. Reactions to this mini-event, which was widely covered in Finland and beyond for weeks, reflect the inevitable tension between citizens' conflicting expectations of their political class. On the one hand, they express the desire to have leaders who look like them, in their image, more "representative"; on the other hand, they expect them to demand the highest standards of [...].
Qatar: How do you communicate in a fast-changing society?
At the end of 2022, the organization of the Football World Cup enabled Qatar to demonstrate that it was now a player to be reckoned with from a cultural, political and economic point of view. French companies, notably the CAC 40, have understood this by setting up major operations there in recent years. Here we take a look at the emirate's media and communications ecosystem. Understanding the local ecosystem With over [...]
Filming everyday trials, a paradoxical remedy for show justice?
On Wednesday October 19, 2022, for the first time, the French public service broadcast daily trials. This unfiltered coverage of courtroom life offers a valuable picture of judicial reality, far removed from the media hype. At best, the public is familiar with the image of major media trials, such as the Sarkozy/Bygmalion, SNCF/Bretigny or Servier/Mediator cases (in which the Vae Solis teams were involved); at worst, it is familiar with the image of American series where "Your Honor" [...].
INTERVIEW MICHEL DIDIER - REXECODE
Thirty years of economic analysis: Michel Didier, Honorary Chair of Economics at the Conservatoire National des Arts et Métiers, and special advisor to Rexecode after more than three decades at the helm of this renowned economic research institute, looks back at the role of economists and their relationship with the media. How do economists perceive their role in public debate? I wouldn't say "economists" in general... There's no such thing as a "pensée unique" among [...].
Between backlash and greenwashing, ESG in all its states
Between suspicions of "greenwashing" and accusations of "wokism", asset management companies are faced with contradictory injunctions and are seeking the right positioning for their ESG strategy. For a long time, investing in CSR was seen as a "free option" for asset management companies. As long as the ESG discourse did not run the risk of controls or sanctions, it was perfectly rational to take advantage of investors' enthusiasm for socially responsible investment by marketing "sustainable" funds. Pandora's box [...].
